What do BuzzBoards do and how do they make your promo videos more social?

What does a BuzzBoard do and how does it make your promo videos more engaging?

Your Existing Promo Videos

A BuzzBoard wraps around your existing video content, like a widget. Typically this is existing video content that you want to embed within your own Website, WebApp or Blog. You could also be hosting it on YouTube but that's fine, we support that as well.

The problem with hosting your promo video content on YouTube and then always directing your customers and viewers to YouTube is that it they leave your Website, WebApp or Blog. Of course you can embed YouTube video within your own site and have your customers or viewers view it there, but sometimes it is difficult for your customers to discover it, especially if you don't have thousands of YouTube subscribers.

So what if you could have the best of both worlds? Publish your content on your YouTube channel for your subscribers and embed it in your own website but with a way to drive customers and viewers there organically (instead of it all going to YouTube), that way customers and viewers get to see your complete brand instead of a snapshot of it.

How a BuzzBoard Works

A BuzzBoard is a widget wrap around your existing video content but on your own Website, WebApp or Blog. A BuzzBoard will gamify your video content by making it engaging and competitive which in turn will build a tonne of social media activity and ultimately drive more organic traffic back to your own Website, WebApp or Blog.

Here is an example of a McDonald's YouTube video wrapped in BuzzBoard widget.

The YouTube video in the centre is wrapped in the a BuzzBoard widget. The question in the centre is what McDonalds are asking to entice engagement in the BuzzBoard. Below the question is a giveaway. There is also an expiry time on the board.

Viewers are being asked to watch the video and then submit an answer to the question. The answer that is at the top of the leaderboard gets $/£100 of McDonalds vouchers when the board expires.

Let's click on 'View LeaderBoard'.

Here you can see answers that have been submitted to the board. You can also see that the points on the right determine where the person sits in the leaderboard.

In order to climb the leaderboard, the person who has submitted an answer has to accumulate points by sharing their answer across all their social networks, both at the point of submission and then every 7 days afterwards they are requested to re-share for more points and to request that their friends and followers re-share their answer for them, in both scenarios points are added to their answer. When a submitted answer is shared, the board image is shared along with the answer and your brand, click on it in any social network brings the traffic into your own Website, WebApp or Blog.

This is what drives the social media traffic, engagement and exposure, all driving click through rates and traffic back to your Website, WebApp or Blog.

Let's See What Happens When a Viewer Submits an Answer

First of all, traffic will be driven to your BuzzBoard by your own promotion of it and your viewers sharing their own submissions in order to climb the leaderboard and win the giveaway when the board expires.

So what happens when a follower, viewer etc finds your BuzzBoard and then chooses to engage by submitted an answer, let's see:

A Viewer submits "The girl is smiling at the rainbow xx" then hits the Submit an Answer Button

After submitting the Answer we just check if the person isn't a bot attempted to climb the leaderboard.

The person is then offered a number of social networks to share their answer to in order to gain their first round of points.

(More social networks are coming)

In this example the person has chosen to share to Facebook for 2 points

Note she is asked for her friends to help her gain more points by upvoting her answer too

This is how the post looks on the persons Facebook timeline once shared. After 7 days we notify the person that shared the answer to share it again (boosting, this is sharing it again across as many social media networks as possible for more points), we do that every 7 days until the BuzzBoard expires and the winner is notified.

Successful sharing to Facebook for 2 points.

If anyone else now clicks on the share, it will automatically pop out a new browser window and load the page that the original BuzzBoard was hosted on (your Website, WebApp or Blog). This person can then choose to engage by submitting their own answer or choose to boost the idea of the existing answer to help it climb the leaderboard and further sharing your brand and web presence throughout their social media channels. Let's take a look at what happens when a person either boosts their own idea (after 7 days) or boosts another idea to help them climb the leaderboard.

Boosting an Answer to Help it Climb the LeaderBoard.

After 7 days of the original answer submission and if the person has provided their email address for a notification, BuzzBoards will notify the person who submitted the answer to re-boost their answer for further points.

At this point the person will click on the link within the email for the original BuzzBoard, which will load it up show their original answer, like this:

Original submission is displayed by default, button on the right to boost the answer

The person then clicks 'Boost This' and the social media sharing starts again, the person is challenged the ensure they aren't a robot, they select the social networks they want to share on for maximum points and provide a short status comment to entice family, friends and followers to help them by boosting it too, or joining in themselves.

Just re-boosted on Facebook, enticing friends, family and followers to help!

The social media sharing loop generates brand and product exposure as well as driving traffic and views to your promo video.

If you want to give it a try, head over to buzzboards.io and submit an answer on our demo Buzzboard embedded in the front page.